Markets
Market insights snapshot - Japan
Learn about market spend and recovery trends, current buyer organisations, and consumer priorities for the Japan market.
Market trends
- Due to a weak Japanese yen, tour prices are rising, but consumers' travel budgets are reducing.
- Due to the booming inbound tourism to Japan, it is often difficult to secure flights departing from Japan in the lower fare types. Inbound tourists tend to book earlier than Japanese travellers.
- More people are travelling with a specific purpose in mind, and in order to achieve that purpose, they will purchase more expensive tours.
Buyer snapshot
- STWorld will attend ATE for the first time. As a wholesaler, their strengths lie in planning and selling tours for overseas weddings, honeymoons, beach resorts, etc. The company is planning to open a branch in Cairns this year, marking the first time in many years that a Japanese travel agency has newly set up operations in Australia.
- There will be 21 buyers and three new buyers
Consumer trends
- The top Australian destinations for Japanese visitors are Cairns, Sydney, Gold Coast, Melbourne, and Perth. The experiences they prefer are beach activities, wildlife, food and drink, nature and shopping.
- Other top international destinations for Japanese travellers are Hawaii, Korea, Taiwan, Europe, Los Angeles, Hong Kong. Where there are some crossovers to Australian experiences including Beach, food and drink, shopping. However they also seek out historical sites, watching Major League Baseball (LA), Disneyland (HKG) in these destinations.
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