Markets
Market insights snapshot - Indonesia
Learn about market spend and recovery trends, current buyer organisations, and consumer priorities for the Indonesia market.
Market trends
- As of year end November 2024, Indonesia is the ninth-largest market by total arrivals of 221,950. A 14 per cent growth year on year. With 72 per cent repeat visitation and 50 per cent holiday visitors. Total spend growth is up 24 per cent year on year, reaching an average of $1.25bn.
- Australia continues gain advantage as the only western country who offer three year multiple visitor visa with 100 per cent online process via E-Lodgement system.
- Sport tourism is growing with rising interest to participate in marathons, triathlons and to watch major events like the Australia Open and Formula One.
Buyer snapshot
- There are two Luxe Buyers this year:
- Travelite Indonesia: a premium travel agency specialising in personalised one-of-a-kind experiences for couples, families and corporations since 2005.
- TravelPlus Indonesia: one of raising Indonesia luxury travel agencies, they’re expanding the international destination such as Australia, Europe and USA. It launched its first overseas branch in Perth in 2024.
- There are total 18 companies joining ATE25, including: 15 Primary regular buyers, three Luxe Buyers and an additional 4 Platinum Club buyers attending.
Consumer trends
- Indonesians are increasingly using digital travel platforms (online travel agents or websites) to simplify booking for accommodation, transport and activities especially for younger audiences.
- Indonesian travellers increasingly seek inspiration from social media (Instagram, TikTok & YouTube), with influencers shaping preferences
- For Indonesian travellers, Australia is strongly associated with world class beaches/coastlines/marine wildlife, having different and interesting wildlife, as well as being a family friendly destinations.
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