Essentials 22 May 2013

Articles in Tourism Australia's e- Newsletter include: Australia to feature in Bollywood film, Asian celebrities to showcase Australia in Greater China, Tourism Australia offers its own ‘best job’, Australia voted India’s favourite destination by Lonely Planet readers, Australia wins ‘Best Country in the World’ in UK Awards, NZ business events delegates experience the Sunshine Coast, Australia showcased to business events buyers in South East Asia, Indian Travel Mission 2013.

The Best Jobs in the World

Tourism Australia has teamed up with industry and State and Territory tourism partners in a A$4 million campaign targeting the international youth market - a segment which last year contributed nearly A$12 billion in tourism spending and a quarter of all Australia's international visitors.

There's nothing like Australia

After three successful years in market, Tourism Australia has evolved its global 'There’s nothing like Australia' consumer marketing campaign, with new advertising creative. Find out more about this next phase of the campaign.

       

Latest News

Attracting investment to Australian tourism

Tourism Australia and Austrade have reached a “number of key milestones” in the first year of their partnership to provide investment advice and facilitation services to global and local investors. The five year partnership, which has initially focused on attracting investment into accommodation, will now broaden its focus over the coming year to attractions and leisure activities. Find out more about key milestones and achievements.

Nature key selling point for Chinese

A delegation of 18 Chinese senior executives, who make up Tourism Australia’s China Industry Advisory Group, held their biannual Australian meeting this month and toured popular holiday spots in South Australia.

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Markets and Statistics

Markets

Markets-Home-tile

To achieve the Tourism 2020 Strategy, Tourism Australia will focus the majority of its global marketing resources on markets which represent the greatest potential for tourism growth to 2020.

Statistics

Home-tile-Stats

Tourism Australia provides research services to the industry through consumer and market insights, plus tourism, aviation and economic analysis. We are responsible for identifying and understanding the needs and drives for consumer segments that give the greatest return on investment.

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There’s nothing like promoting your product overseas

Aussie Specialist travel sellers are hungry for knowledge on Australian travel products and services and want to be updated with suggestions that can help them design itineraries. Get involved with the Aussie Specialist Program

T-QUAL Accreditation

The Australian Government’s quality framework for the tourism industry that assesses and supports quality assurance schemes and endorses their members with its symbol of quality, the T-QUAL Tick.

Australia’s National Landscapes

A partnership between tourism and conservation, identifying the best destinations to experience Australia’s outstanding nature and culture.